SEO Optimization


 SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. The purpose of SEO optimization is higher rankings in search engines for different keywords or. search terms. 

What goes into SEO?

To understand the true meaning of SEO, let's break that definition down and look at the parts:

  • Quality of traffic. You can attract all the visitors in the world, but if they're coming to your site because Google tells them you're a resource for Apple computers when really you're a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.
  • Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
  • Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don't have to pay for.

Search engines use over 200 different factors. 

Building an SEO-friendly site

Once you're ready to start walking that SEO walk, it's time to apply those SEO techniques to a site, whether it's brand new or an old one you're improving. 

Way to optimize site:

  1. On site SEO optimization covers all the processes we perform on that website that we want to rank higher. On Site SEO includes: Website content optimization, Make your website useful for your specific audience. Just like Google, you want to give your audience exactly what those consumers want. When people visit your website, you don’t want them to poke around and leave. Instead, you want to make a lasting impression and encourage them to return. The people who visit your site find what they need quickly and appreciate your brand for providing it. Brand loyalty results.
  2. Off site SEO is an optimization that is performed outside the website that we want to improve. This area mainly covers the construction of external links, brand building and the increase of branded searches and social impact.

Search engine algorithms change frequently and SEO tactics evolve in response to those changes. So if someone is offering you SEO advice that doesn't feel quite right, check in with the specific topic page.

You won’t see results right away. Rankings take time to build, especially with the plethora of content that exists online, so you have to work hard to build quality content, attract backlinks, and establish credibility with Google.



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