Outbound Link

 

What Is an Outbound Link?

An outbound link, also called an external link, is a link from your website to a different website. An outbound link for you is an inbound link for someone else. If a link takes readers to another page on the same website, it’s called an internal link.

Controversies about outbound links abound, including these misconceptions:

  • You should always avoid external links, because a) they send people away from your site, and b) you don’t have control over material on the other end of the link.
  • The best way to keep people from leaving your site via outbound links is by opening them in a new browser window.
  • Outbound links should always be tagged as nofollow so you don’t dilute the equity of your page.

Not only are these myths, but following them might bring negative consequences.

Why Are Outbound Links Important?

Outbound links are one way that people and search engines discover useful content. They are important because they can improve organic traffic, build trust, and even facilitate relationships with other businesses.

Outbound links improve SEO

Linking to high-quality external sources may help with search engine optimization in a few ways.

Bobby Holland, founder of SEO company Bipper Media, explains, “Outbound links bring balance and authenticity to the overall SEO health of a page. If you think about it, the highest-quality articles submitted for professional reviews always reference their sources. Outbound links help achieve authority in the same way when you reference the sources used in the creation of your content.”

It’s also easy to imagine how the external links from your content can strengthen the topic signal to Google. All other things being equal, a page linking out to related content could reasonably be expected to perform better than one with no external links.


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