Google’s algorithm core update

  Google’s algorithms   are a complex system used to retrieve data from its search index and instantly deliver the best possible results for a query. The search engine uses a combination of algorithms and numerous ranking signals to deliver webpages ranked by relevance on its search engine results pages (SERPs). Google makes thousands of changes every year. 2020 Core Update Google announced it is rolling out a new core update, the May 2020 core update, Monday. This is the second core update of the 2020 year, the first one was the January 2020 core update. Historically, Google has released a core Google algorithm update every few months or so. It was just a bit over 3-months ago since the January core update. The announcement.  Google said “Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the May 2020 Core Update. Our guidance about such updates remains as we’ve covered before.” Previous updates.  The most recent previous core up

How long do users stay

 How long do users stay on your website? Less than 15 seconds. That’s the average time spent on a website. And that’s how long you have to capture someone’s attention on your website. I’ve dubbed this “the 15 Second Rule.” If you haven’t generated interest in 15 seconds, then you probably aren’t going to. How do you do that? Let’s take a look at some major reasons why people leave a website and, of course, how you can capture their attention instead. It all comes down to your bounce rate. According to Yoast, bounce rate has three different interpretations: 1. The quality of the page is low. There’s nothing inviting to engage with. 2. Your audience doesn’t match the purpose of the page since they won’t engage with your page. 3. Visitors have found the information that they were looking for.

SEO Optimization

 SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. The purpose of SEO optimization is higher rankings in search engines for different keywords or. search terms.  What goes into SEO? To understand the true meaning of SEO, let's break that definition down and look at the parts: Quality of traffic. You can attract all the visitors in the world, but if they're coming to your site because Google tells them you're a resource for Apple computers when really you're a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer. Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better. Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don'

Site Crawling

  What is Search Engine Crawling? Crawling is the process used by search engine web crawlers (bots or spiders) to visit and download a page and extract its links in order to discover additional pages. Pages known to the search engine are crawled periodically to determine whether any changes have been made to the page’s content since the last time it was crawled. If a search engine detects changes to a page after crawling a page, it will update it’s index in response to these detected changes.   How Does Web Crawling Work? Search engines use their own web crawlers to discover and access web pages. All commercial search engine crawlers begin crawling a website by downloading its robots.txt file, which contains rules about what pages search engines should or should not crawl on the website. The robots.txt file may also contain information about sitemaps; this contains lists of URLs that the site wants a search engine crawler to crawl. Search engine crawlers use a number of algorithms and

Social Media Statistics In 2020

  Have you planned a social media marketing strategy for your brand, yet? Like every year,  I have compiled a list of social media statistics that’ll help you draw an unbeatable social media marketing strategy for 2020. These social media marketing statistics will tell you -  How many social media posts are shared per day? What is the average time spent on Facebook or Instagram? What is the average engagement statistics of LinkedIn? Which is the best social media marketing platform for your brand? And much more... So whether you are heading a small/medium business, a part of the social media team of a company or a marketer looking to build his/her social media presence - these marketing insights will help you understand the changing dynamics of major social platforms. But before we get to that, let me tell you how I’ve divided the statistics into various sections: Demographic Statistics  - These numbers tell you about the characteristics of the population who are using a particular soc

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