21 SEO Tips

  Will Google turn the natural search landscape upside down in 2021? I doubt it. Although change is inevitable, you can survive or even gain an edge with a little vigilance. But don’t expect any relief from the merciless trend of organic results moving way down the search engine results pages (SERPs).  Like any good content marketer, Google is focused on the needs of its audience – searchers. SEO is all the actions you do to make Google consider your website a quality source and rank it higher for your desired search queries. There are three key aspects of SEO: Technical stuff  – The bowl represents all the technical aspects you need to cover (often referred to as technical or on-page SEO). Without a proper bowl, there would be nothing to hold the soup. Great content  – The soup represents the content of your website – the most important part.  Low-quality content = no rankings , it is that simple. Quality backlinks  – The seasoning represents the backlinks that increase the authority

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Outbound Link

  What Is an Outbound Link? An outbound link, also called an external link, is a link from your website to a  different  website. An outbound link for you is an inbound link for someone else. If a link takes readers to another page on the  same  website, it’s called an internal link. Controversies about outbound links abound, including these misconceptions: You should always avoid external links, because a) they send people away from your site, and b) you don’t have control over material on the other end of the link. The best way to keep people from leaving your site via outbound links is by opening them in a new browser window. Outbound links should always be tagged as nofollow so you don’t dilute the equity of your page. Not only are these myths, but following them might bring negative consequences. Why Are Outbound Links Important? Outbound links are one way that people and search engines discover useful content. They are important because they can improve organic traffic, build tru

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