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  What Is an Outbound Link? An outbound link, also called an external link, is a link from your website to a  different  website. An outbound link for you is an inbound link for someone else. If a link takes readers to another page on the  same  website, it’s called an internal link. Controversies about outbound links abound, including these misconceptions: You should always avoid external links, because a) they send people away from your site, and b) you don’t have control over material on the other end of the link. The best way to keep people from leaving your site via outbound links is by opening them in a new browser window. Outbound links should always be tagged as nofollow so you don’t dilute the equity of your page. Not only are these myths, but following them might bring negative consequences. Why Are Outbound Links Important? Outbound links are one way that people and search engines discover useful content. They are important because they can improve organic traffic, build tru