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  Google’s algorithms   are a complex system used to retrieve data from its search index and instantly deliver the best possible results for a query. The search engine uses a combination of algorithms and numerous ranking signals to deliver webpages ranked by relevance on its search engine results pages (SERPs). Google makes thousands of changes every year. 2020 Core Update Google announced it is rolling out a new core update, the May 2020 core update, Monday. This is the second core update of the 2020 year, the first one was the January 2020 core update. Historically, Google has released a core Google algorithm update every few months or so. It was just a bit over 3-months ago since the January core update. The announcement.  Google said “Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the May 2020 Core Update. Our guidance about such updates remains as we’ve covered before.” Previous updates.  The most rece...

 How long do users stay on your website? Less than 15 seconds. That’s the average time spent on a website. And that’s how long you have to capture someone’s attention on your website. I’ve dubbed this “the 15 Second Rule.” If you haven’t generated interest in 15 seconds, then you probably aren’t going to. How do you do that? Let’s take a look at some major reasons why people leave a website and, of course, how you can capture their attention instead. It all comes down to your bounce rate. According to Yoast, bounce rate has three different interpretations: 1. The quality of the page is low. There’s nothing inviting to engage with. 2. Your audience doesn’t match the purpose of the page since they won’t engage with your page. 3. Visitors have found the information that they were looking for.

 SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. The purpose of SEO optimization is higher rankings in search engines for different keywords or. search terms.  What goes into SEO? To understand the true meaning of SEO, let's break that definition down and look at the parts: Quality of traffic. You can attract all the visitors in the world, but if they're coming to your site because Google tells them you're a resource for Apple computers when really you're a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer. Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better. Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don...