SEO TOOLS
All in One SEO Pack
An alternative to the Yoast SEO plugin.
The All In One SEO Pack has a few unique features that make it different than Yoast, like auto-generated description tags, canonical tag support and a “bad bot” blocker.
Use All in One SEO Pack to optimize your WordPress site for SEO. It’s easy and works out of the box for beginners, and has advanced features and an API for developers.
Official Website:
https://wordpress.org/plugins/all-in-one-seo-pack/
Bing Webmaster Tools
https://www.bing.com/toolbox/webmaster
Bright Local
Bright Local is an excellent tool that does insanely comprehensive local SEO site audits.
Cool Feature: Find duplicate or incorrect citations that are floating around online. Helpful if you recently changed address or just want to make sure your NAP citations are consistent around the web.
Official Website:
https://www.brightlocal.com/
Google Search Console
Google Search Console is a suite of helpful tools straight from Google. You can see if you have duplicate meta data, how many pages you have indexed, security issues and more.
Cool feature: Go to “Overview”—>”Performance” to get a list of keywords that you currently rank for. Sort by “Position” so that your #1 rankings are at the top. Then scroll down until you find where you rank #10-#25 in Google’s search results. These are pages that you can sometimes push to page 1 with some extra SEO love (for example, pointing a few internal links to that page).
Official Website:
https://www.google.com/webmasters/tools/home?hl=en
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