uptiseo

  Will Google turn the natural search landscape upside down in 2021? I doubt it. Although change is inevitable, you can survive or even gain an edge with a little vigilance. But don’t expect any relief from the merciless trend of organic results moving way down the search engine results pages (SERPs).  Like any good content marketer, Google is focused on the needs of its audience – searchers. SEO is all the actions you do to make Google consider your website a quality source and rank it higher for your desired search queries. There are three key aspects of SEO: Technical stuff  – The bowl represents all the technical aspects you need to cover (often referred to as technical or on-page SEO). Without a proper bowl, there would be nothing to hold the soup. Great content  – The soup represents the content of your website – the most important part.  Low-quality content = no rankings , it is that simple. Quality backlinks  – The seasoning represents the backlinks...