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  What is Search Engine Crawling? Crawling is the process used by search engine web crawlers (bots or spiders) to visit and download a page and extract its links in order to discover additional pages. Pages known to the search engine are crawled periodically to determine whether any changes have been made to the page’s content since the last time it was crawled. If a search engine detects changes to a page after crawling a page, it will update it’s index in response to these detected changes.   How Does Web Crawling Work? Search engines use their own web crawlers to discover and access web pages. All commercial search engine crawlers begin crawling a website by downloading its robots.txt file, which contains rules about what pages search engines should or should not crawl on the website. The robots.txt file may also contain information about sitemaps; this contains lists of URLs that the site wants a search engine crawler to crawl. Search eng...

  Have you planned a social media marketing strategy for your brand, yet? Like every year,  I have compiled a list of social media statistics that’ll help you draw an unbeatable social media marketing strategy for 2020. These social media marketing statistics will tell you -  How many social media posts are shared per day? What is the average time spent on Facebook or Instagram? What is the average engagement statistics of LinkedIn? Which is the best social media marketing platform for your brand? And much more... So whether you are heading a small/medium business, a part of the social media team of a company or a marketer looking to build his/her social media presence - these marketing insights will help you understand the changing dynamics of major social platforms. But before we get to that, let me tell you how I’ve divided the statistics into various sections: Demographic Statistics  - These numbers tell you about the characteristics of the population who are usi...